This year see’s the 85th birthday of a distinctive slice of Americana: the drive-in movie theatre.
June 6th 1933 Richard Hollingshead opened the first drive-in cinemas in Camden, New Jersey, USA. People paid 25 cents per car as well as per person to see the British comedy Wives Beware under the stars. Although we are not able to be as cheap as things were back in 1933, our Drive-in cinema nights still offer great value family and adult fun.
The concept of showing movies outdoors wasn’t novel; people often watched silent films on screens set up at beaches or other places boasting an abundance of sky. However, it took an auto-parts salesman such as Hollingshead to see the genius in giving a car-loving society one more activity they could do in their vehicles.
Take the great outdoors, iconic movies and combined the two, for the perfect summers evening entertainment, and all at a competitive and affordable price. That's exactly what Cinestock set out to achieve when it started in the summer of 2013 with our first ever screening in the town of East Grinstead, West Sussex.
Now in our 6th season we have come a long way and have increased to become the UK’s largest Independent Provider of Drive-in Cinema events.
Owned and managed by Genetic Promotions UK who has been hosting, managing and touring artists and events of their own as well as World class music & entertainment brands including; The Ministry of Sound, God’s Kitchen, Hed Kandi, & MTV for the last 20 years.
Cinestock was formed 6 years ago by Genetic Promotions UK and within that time regardless of being a small independent Drive-in Cinema company, two years ago we managed to become the largest independent provider in the UK. Cinestock is by no means the longest running outdoor cinema provider, we just do Drive-in Cinema events very well and by effect we have many repeat clients year on year.
The drive-in culture has been going for many years, first created and started in the USA in the 1930’s, this fun, different and exciting way to watch great films on the big screen, went from strength to strength in the 60’s, 70’s and 80’s as well as still going at a select few permanent locations in the USA to this day as well as across the globe in places like Australia and now even in China.
Sadly with the rise of land prices, and new technology that gripped the cinema watching public from indoor cinema venues. The popularity of these great events dropped off in the 90’s and early 2000’s. But like everything retro they came back and are now a great attraction wherever they pop up.
Hence why we decided to start undertaking these great classic American style Drive-in events, alongside are already popular Open Air screenings throughout the summer 6 years ago.
We always strive to bring something unique and different to our seasons, and aim to make our events standout from the competition. For example, we bring live music performances before each of our own open air screenings. Such approaches teamed in with other unique elements make events we create and manage, unforgettable to our audience and see high return rates from the public at our events. But also a high return rate from our private and corporate hire clients.
2017 Saw Cinestock take a break from providing our own Drive-in Cinema screenings, but this year we are back and have teamed up with a fantastic perfectly suited venue in the thriving and bustling city of Brighton on the British South Coast.
We are in the final stages of putting together our commercial drive in cinema season for 2018. This summer will see Cinestock showing films across a wider remit when we team up with, Brighton Racecourse to bring a collection of great drive-in movies nights to Brighton and the South coast for the first of their kind events, the town has seen.
We look forward to bringing you our 2018 season of films and hope -like us- you have as much fun enjoying the nights as we have had in creating them for you. Why not join our mailing list and keep in touch, so we can let you know about upcoming screenings both in the UK and internationally.